What's in this Workout?
The bottom line is clear - businesses must stop saying what they are and start BEing something customers want. In this powerful new blue print for customer-centric businesses, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years of practical experience with top brands. He suggests a simple but bold new way for creating great brands - brands that excite and connect with people!
What will I get out of this workout?
- Practical ways to stop marketing and start BEing
- Specific strategies to develop your own BE Brand
- An understanding of which brands cannot become BE Brands
- A process to dig below the surface and uncover the heroes of BE Brands
- A deeper understanding of how brands become great through real real-life examples
- Ideas to help you uncover your customer’s true desires
Agenda
Warm-up
Workout
Stretching
Workout |
08:30am - 09:00am
09:00am - 10:15am
10:15am - 10:40am
10:40am - 12:00pm |
Registration and Networking
Seminar
Networking
Seminar |
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About The Workout
About The Speaker
Register
Venue
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