What's in this Workout?

In many organisations around the world today, employees are disengaged and disillusioned with current leadership models and workplace culture. In fact, a staggering 60% of employees today are simply not engaged, leaving businesses searching for answers and worried about the impact on productivity and profitability!

Employee engagement is a measure of what people are thinking and feeling when they come to work, and how much discretionary effort they are prepared to invest in their work. With a very strong correlation between engaged employees, productivity and the bottom line, now more than ever there is a greater need to understand how to engage employees in order to ensure long term sustainability and success.

Equally important is the organisation’s employer brand, i.e. the perception employees, both prospective and existing ones, have of the promise made by the employer. This includes its reputation, core competencies and culture, all fundamental aspects of any brand. But the internal employer brand and the external corporate brand need to be aligned, and delivering on the related promises to employees and clients.

In this high impact Workout, Avril Henry will show you how to develop your employer brand, motivate your employees, boost your productivity and grow your bottom line all through the simple notion of engagement.

What will I get out of this workout?

• A thorough understanding of employee engagement and its importance to a profitable organisation.
• The reasons behind employee demotivation and how to prepare for and prevent them from happening.
• Valuable research and trends on the different motivators of different generations at work and how it relates to employee engagement.
• An understanding of the link between employee engagement and the corporate strategy.
• An understanding of what employer branding is and is not!
• The tools to develop an employer brand within your organisation.
• A practical understanding of how company culture and employer branding interact and the impact it can have on recruitment and retention.
• An understanding of the importance of building an EVP (Employee Value Proposition) to position the organisation’s employer brand and how it impacts on recruitment and retention strategies.
• A practical toolkit to help you begin to develop your own EVP and employer brand.

Agenda

  About The Workout

  About The Speaker

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