What's in this Workout?
Why do 80% of businesses believe they have great relationships with their customers, when only 20% actually do? Because people in business believe that when a customer comes into their business to purchase a product or service that this act constitutes a relationship. They assume their customers care about them. This is simply not the case.
To add to this problem, almost all businesses spend most of their time chasing more customers, when in fact, the real revenue lies with those they currently know and in fostering and developing those relationships to their full. So why is it that businesses don't do this? How can we enhance our relationships with our existing customers and reap the profits of this on our bottom line?
In this invigorating Workout, Troy Hazard will reveal the REAL meaning of relationship marketing and show you how to develop a strategy to get you through the tough times. He will demonstrate what defines best practice when you are building a customer Relationship Marketing Programme for your business and show you how to get an effective programme started quickly and easily.
What will I get out of this workout?
- An understanding of how to get ready for the market and plan a solid relationship marketing approach.
- A toolkit to plan and execute a successful Relationship Marketing Programme in your organisation.
- The ability to develop a marketing message that will deliver what your customers want to hear so that you can rally your customers behind your marketing plan.
- Strategies to develop your existing customer base by building better relationships.
- Ways to attract new business through your existing business base.
- An understanding of how you can make your client data work for you.
- Ways to develop meaningful communication with your customers.
- The three key things to help you build better relationships with your customers.
- A repertoire of tools to help you talk TO your customers not AT them.
- A thorough understanding of how to build a relationship marketing culture in your business and why it is so important.
Agenda
Warm-up
Workout
Stretching
Workout |
08:30am - 09:00am
09:00am - 10:15am
10:15am - 10:40am
10:40am - 12:00pm |
Registration and Networking
Seminar
Networking
Seminar |
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